The Art Of Fear Free Advertising

Home
>
Advertising
>
The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable money in advertising?

Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?

Is that a valuable lesson?

Course it is!

So, how do you do it?

The answer is testing!

It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500

Why?

Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!

You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn't test!

So save yourself time and money by testing EVERTHING you do.

If it's an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.

About The Author

Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. www.smartmarketingconsultants.co.uk

mark@smartmarketingconsultants.co.uk

News

We Ask The Pros: Should You Friend Your Boss On Facebook?

Rejecting a friend request from your boss could be seen as a vote of no confidence, but do you really want his Burning Man photos showing up in your news feed? Comedian Baratunde Thurston and media technologist Deanna Zandt discuss proper workplace friending etiquette.

Tech Look Ahead: HP Layoffs, Google Gets Motorola

Audie Cornish looks ahead to this week's tech news with technology correspondent, Steve Henn.

Military Addresses Double-Edged Sword Of Troops On Social Media

Thanks to Facebook and other sites, American troops in Afghanistan are more connected than ever with what's going on back home. But that connectivity has also led to incendiary videos and photos getting posted online. Now, military leadership is taking steps to further educate troops on what is and isn't appropriate for public viewing.

Home